Everybody wants to make their site into Google Top 10. So they do all sort of SEO and listen to tips and techniques of SEO firms and professionals. The problem with this approach is that they do make changes to the site design and structure as and when they get the SEO tips. This is not a correct approach.

If you want to make your site into Google Top 10, then you need to follow some standard SEO techniques that not only increase your SERP but also enhance your web Page Rank. By consistently, following these Search Engine Optimization SEO Tips you look natural and your site skyrockets into Google Top 10.

Research For A Good Niche:

Even if it is a micro niche it doesn't matter. You should develop yourself as an expert in the field. The people will look for your site when you become authoritative over a niche.

SEO Friendly Design:

Plan your site as per the SEO guidelines and make it Search Engine friendly. The site should be easy to crawl by the search engine robots. A sitemap addition will ease the things as it is approved by the major search engines like Google, Yahoo and MSN.

Mini Research:

A mini research regarding the niche you select, info about competitors, info about the related niche is recommended. This will improve your knowledge on the subject.

Keyword Research:

Conduct an effective keyword research. Do not go for most searched keyword. As it is involves a strong competition, stay away from such competitive keywords. Always opt for long tail keywords as they have low competition and are more targeted. Keyword research is the most difficult step in the development of site. So you need to be through and effective. Get the help of Keyword Research SEO Tools and ease your things.

Unique Content:

Do not copy the content from other sites. Use your own language and get unique content. Make it more refreshing and interesting to the visitors. This will help you to get more traffic and thus into Google Top 10.

Submit Site To Directories:

Submit your website in the authority SEO friendly directories so as to gain link popularity. Even though there is a controversy going on the submission to paid directories, Google like the paid directories like Yahoo Directory. Make sure that you read the guidelines before submitting the site to the directories especially DMOZ which increases your Google Top 10 ranking like anything.

Article Submission:

Write articles about your subject and submit them to the SEO friendly article directories like Ezine, GoArticles etc. They are really a great source to build your link popularity. If your article is great informative, then many of the webmasters will use that article and link back to your site.

Add Refreshing Content:

Blogging is a very effective tool to add refreshing content to the site. Google loves the sites which are constantly updated with refreshing content. So the visitors come back again and again as they expect more authoritative and un-biased information from you.

Promote Site Online & Offline:

Do not think that offline promotion is a time waste process. But always have a blend of online and offline promotion methods. All the promotion activities should look natural. Whether it is Google or any other search engine, they all love to be natural.

Learn About Search Engine Optimization SEO: As I said you earlier, you do need to implement all the SEO tips and techniques learnt. But make sure that you are always competent with SEO methods. This will help you to decide what is best and what is worst for your site. Always make sure that you ease SEO work by using the recommended SEO software. This will ensure that you complete the repetitive and automated things in less time and thereby spend your time effectively.    

Step 1: Understand the Business Model
My first goal when considering a new contract is to get a good understanding of a company's business - how they earn revenue, what their current sales look like, how they get leads through the web, etc. We always sign an NDA first, then typically spend an exploratory 15-45 minutes on the phone together. I need to know how their sales process operates online if I'm going to help, and there are plenty of times when this conversation will end with a referral, oftentimes because I'm not comfortable working with what essentially turns out to be an affiliate marketer, or because I think we won't be able to provide a high level of value.

Step 2: Give them My Honest Opinion
Either during the exploratory phone call, or after I've spent some time investigating their site, their competition and the industry I'll share my take on a potential partnership. This is the start of what I'd call "the pitch" - I explain to them where I see opportunity, return on investment, weaknesses in the search results and tactics that other companies have failed to exploit. Oftentimes, I'll lay out a strategy or give specific ideas - ads to buy, places to get links, articles or blogs to write, etc. I find that the more I ideas I generate over the phone, the more excited the client is about the possibilities. It runs both ways, actually - if I'm pumped up about a project and see lots of room to improve and gain market share, I usually start running through ideas one after the other in a swell of passionate SEO-marketing-speak. It sounds corny, but I think that people get really engaged when they can tell you're excited about making them money.

The flip side of this is when my opinion runs counter to their hopes. Sometimes, even once we've progressed to this level of dialogue, I'll let the client know that I think they're flatlining. In some cases, I tell them they need to get some business strategy advice before they can make an online success, and in other cases I talk to them about starting from scratch - building a new site with new content foci and a new way of selling their products or services. Many times, these become our biggest clients (6 figures+).

Step 3: Hammer out a Rough Proposal
With almost every client who doesn't have a very specific need (like a day of on-site training or a block of ten consulting hours), I offer to send them an email with a list of tasks we'll perform, an outline of the timeframe for delivery and a cost schedule. It might look something like this:

Deliverables:

• Keyword Research Report
• Site Review Report
• Competitive Analysis Report
• Analytics Recommendations Report
• On-Site Training

Pricing & Schedule:

• Total Contract Price: $50,000
• Contract Period: 3 months
• Day 1 - Contract Signing - $15,000
• Day 30 - Delivery of Keyword Research & Competitive Analysis Report - $15,000
• Day 60 - Delivery of Site Review & Analytics Recommendations - $10,000
• On-Site Visit and Training (between delivery of site review & end of contract, schedules permitting)
• Day 90 - $10,000

I send this to the client via email and they send me something back - either a full approval or modifications to make it fit with their needs/budget/timeframe.

Step 4: References
Between 1/4 and 1/3 of our new clients request references, either direct names and contact information of people they can speak to about our work, or just the list of companies we've done work for. This is one of the most frustrating parts of my job, because although we have a good number of clients who are happy to give referrals, more than 75% of our clients don't allow us to reveal their names publicly or let people know that we've done work for them. Fully half of these private few don't even allow us to mention them privately to potential clients under NDA. Grrrrrr.... I'm literally considering offering a 10-15% discount for clients who agree to have us publicize our work for them.

Step 5: Legal & Payment
Luckily, this is the part of the process I can distance myself from. Once the client and I have agreed to the contract's general terms, I hand it over to Gillian, who constructs the formal contract, works with the client's legal team to put the finishing touches in place and sets up payment systems. We don't have payment terms, per se, but our contracts are strict about ensuring that the payment must take place for work to continue, so we don't run into situations where we're working without payment.

If this all sounds too easy, that's because it really is. We are incredibly lucky to have a high profile and high demand for our services. Several years ago, we pitched contracts and RFPs just like any other firm and it was ugly. Competing on price, sweating over details, being bullied into taking a loss and walking away from a signed document with a queasy feeling was all too regular. It's one of the reasons we're taking steps now to insure we have additional streams of income outside the client services model - I never want to return to those dark days.